- Instagram has morphed from a place to share photos to a brand marketing behemoth over the past ten years.
It’s given us Boomerang, the infamous “Egg,” and Beyoncé’s pregnancy announcement, among many other things.
- Marie Mostad, the COO and cofounder of the brand-influencer matching company inzpire.me, told Insider what a decade of Instagram has given us, and what we should expect in 2020.
- The company has also opened up conversations about body image and mental health, she said, and “helped people to explore issues that were previously taboo to discuss.”
- But there is some way to go in the new year to tackle problems like the promotion of unrealistic body standards, fake followers, and cyberbullying, she added.
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The year 2020 will mark a decade of many people’s favorite social media platform — Instagram. In the last ten years, Instagram has morphed from a place where everyone could share professional-looking photos with friends, to an influencer and brand marketing behemoth.
While it was once somewhere to catalog the memories from your latest holiday, it’s now a tool for the most famous people in the world to “break the internet” or send a cryptic message to their fans by wiping their online history clean and replacing it with an ominous gif of a snake.
Just some of the standout moments from the 2010s include the invention of Boomerang allowing every Instagram bruncher to capture a never-ending circular video of clinking drinks, the infamous “Egg,” and Beyoncé announcing her pregnancy in front of a flower wall.
According to Marie Mostad, the COO and co-founder of the brand-influencer matching company inzpire.me, there have been many successes for Instagram over the last decade. She told Insider it has become a place for self-expression and empowerment, because it allows you to “forge your own identity, often in a creative way.”
Instagram’s biggest trend of the decade is probably #tbt
Instagram’s longest-lasting trend of the last 10 years could be “throwback Thursday” or #tbt, she said, which is tagged in over 500 million posts.
“I think it’s so popular because people love to share photos from their past,” she said. “Another recent success story in this format has been the ten-year challenge, where people share contrasting pictures of themselves.
“Nostalgia is everywhere at the moment — in fashion, music, and television — and I think these challenges reflect that.”
Instagram has also opened up conversations about body image and mental health,