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Love them or loathe them, America’s royal family, the kardashians, can teach us entrepreneurs a thing or two. The family has graced our airwaves since 2007, generating hundreds of millions of dollars through endorsements, clothing lines, beauty companies and more. Despite facing many hurdles along the way, nothing seems to be stopping them.
But what makes them so successful, and how can we keep up with the kardashians — or at least try to? Here are seven strategies, inspired by each one of them, that you can implement into your business and life.
1. Define your brand
“Mompreneur” Kris Jenner is no doubt the mastermind behind the initial success of the Kardashian family. One reason she’s such an effective manager is because she’s able to clearly communicate what each of her children’s brands is about — their similarities and differences. When launching your own business, you need to be able to clearly define your purpose, know what you stand for and differentiate yourself from others. Having a set of brand guidelines is imperative for any company, spokesperson or personality. If you don’t know what you stand for, how will anyone else?
2. Leverage social media to your advantage
Getting social on social media is an art in itself, and the kardashians have perfected this to a tee, using channels like Twitter and Instagram to communicate with their fans. Having a dedicated following on your platform of choice is something that can’t be overvalued. Whether you want to launch a new product, service or even do some customer R&D, you need to find the best way to leverage you