Beauty house Coty has introduced Kylie Jenner’s skincare line Kylie Skin into Europe, debuting today at specialist beauty retailer Douglas Group. The Germany-based company has about 2,400 stores in 26 European countries.
New York-based Coty says that Kylie Skin—which launched in May 2019—will roll out in full distribution through Douglas doors in all markets. Jenner has more than 250 million followers across her personal and brand social media channels. She is an influential voice in the beauty and fashion spheres across the globe.
The entrepreneur—who was featured as the youngest-ever self-made billionaire on the cover of Forbes in August 2018—says: “The creation of my skincare line was an incredible process for me, from designing the packaging to developing the formulas. Many of my fans have been asking me to make my skincare available in Europe.”
Ensuring that happened was just as much of a goal for Coty, which announced its acquisition of Kylie Cosmetics last year in a pricey $600 million deal for a 51% stake in the celebrity’s business. The transaction closed in January 2020. The European entry is part of a strategy to take Kylie Cosmetics global—into physical stores as well as online, where the brand ha