Kim West Signs $200 Million Beauty Deal With Coty Inc.

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Coty is deepening its ties with the kardashian-Jenner beauty empire.

On Monday, the beauty company announced it will partner with Kim kardashian West to expand her KKW Beauty line into new categories (such as skin care, hair care, personal care and nail products) and grow the brand internationally. It will also acquire a 20% stake in the business for $200 million. The deal is expected to close in Q3 of fiscal year 2021. 

In a statement, Peter Harf, Coty chairman and chief executive officer, said: “Kim is a true modern day global icon. She is a visionary, an entrepreneur, a mother, a philanthropist, and through social media has an unparalleled ability to connect with people around the world. This influence, combined with Coty’s leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands.”

According to kardashian West, this partnership “will be instrumental in the advancement of my brands as their global reach allows for faster expansion so people around the world are able to ex

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